The eCommerce Summer Series by BDO

BDO Eaton Square, as part of our Digital Services offering to help you grow your eCommerce business, will be running a summer webinar series to help you understand how to leverage your online channel as an effective tool for customer acquisition, market expansion and cost efficiency goals.

BDO Digital combines the highest calibre of e-commerce resources, under the BDO brand, to provide a unique offering to the market: we know how to design, develop and enhance your company's capability to use eCommerce. Ultimately, our digital services business stands for one thing: growth.

About the BDO Digital Webinar Series

During Summer 2021, we will be running a webinar series to help you understand how to leverage your online channel as an effective tool for customer acquisition, market expansion and cost efficiency goals. You can read the full overview of our digital services offering here.

Past Webinars

Webinar 1: Increasing Online Sales using Amazon-style Shopping Experience for your Customers | Tuesday, 20th July @ 11am

Topics of discussion:

  • Understand how the shopping journey can be used to increase online sales

  • Learn how engaging with customers earlier keeps them in your store, reducing competitive pressures

  • Improve revenue rapidly and consistently using new artificial intelligence technologies which can be deployed in hours

Speaker: Alan Gormley, CEO of Shopbox

Webinar 2: Personalisation as a Catalyst for e-Commerce Growth | Tuesday, 10th August @ 11am

Topics of discussion:

  • Powering personalisation: how do you understand your customers in a cookie-less world?
  • Three retail personalisation cases: replicating the in-store experience online, educating consumers, and consultative selling
  • Future technology: augmented reality, avatars, virtual sales experience, and online negotiation

Speaker: Brad Christian, Chief Customer Officer at Conversity Limited

Webinar 3: Why Email Marketing Works | Tuesday, 17th August @ 11am

Topics of discussion:

  • Understand how email drives eCommerce sales
  • Learn from the experts on reaching the inbox
  • Best practice for email sending in Europe

Speaker: Chris Byrne, CEO of SensorPro

Webinar 4: Building Brand Equity Without Owning the Online Relationship | Tuesday, 24th August @ 11am

Topics of discussion:

  • Delivering the perfect transaction experience
  • Delighting the digital-first customer
  • Powering your feedback machine

Speaker: Richard McGuinness Chief Revenue Officer at eDesk

Webinar 5: Getting Started with Augmented Reality - The Post-Pandemic Shopping Format | Tuesday, 31st August @ 11am

Topics of discussion:

  • Overview of Augmented Reality
  • How to get started in three steps
  • How to measure success and what NOT to do

Speaker: Allen Wixted, Founder of Plop