LOI Fuels Economic Growth and Record Fan Engagement in 2023
In 2023, the LOI contributed €164.7 million to the Irish economy through direct activities, as well as related ones, such as supporting local businesses and jobs. The league also contributed an estimated €40 million to the Exchequer through taxes, highlighting its significant role in supporting national finances.
With 826,086 fans attending league games in 2023—representing a 19.5% increase from 2022—the assessment highlights growing public engagement with Irish football. Including cup and European matches, total attendance for the year rose to 966,994.
Additionally, viewership figures surged, with televised matches more than doubling since 2021 and peak viewership increasing by 80%, reaching over 3.08 million in 2023, further reflecting the league’s expanding reach and popularity.
Key Highlights from the Report:
- Total Economic Impact: The League of Ireland contributed €164.7 million in total to the Irish economy in 2023.
- Attendance Growth: Total attendance across all LOI matches increased by 19.5% from 2022 to 2023, reaching 826,086 in 2023. This marks a 77% growth compared to 2019 figures, when total attendance stood at 464,100. Including domestic cups and European competitions, attendance reached 966,994 in 2023.
The SSE Airtricity Women’s Premier Division experienced the largest increase in attendance over that period, rising by 169%, while the Men’s Premier Division rose by 58% and the Men’s First Division saw an increase of 159%.
In 2023, the largest attendance recorded was 8,021 spectators at Shamrock Rovers’ home match against Sligo Rovers. In the SSE Airtricity Women’s Premier Division, the highest attendance was 1,464 for the match between Shamrock Rovers and Peamount United at Tallaght Stadium.
- TV Viewership Surge: The number of televised League of Ireland matches more than doubled, from 21 games in 2021 to 43 games in 2023, with peak viewership increasing by 80%, reaching over 3.08 million. The LOI’s streaming service, LOITV, also saw 75% revenue growth since its launch in 2021, with over 49,000 fans purchasing streams.
- Revenue and Infrastructure Investment: League of Ireland clubs collectively generated €38.1 million in revenue during the 2023 season, with ticket sales accounting for 28% of total income, followed by 19% from transfer income. A total of €10.1 million was invested in 2023 to improve stadiums and training facilities, enhancing the overall matchday experience for fans.
- Job Creation: 1,646 people are directly employed by League of Ireland clubs, including full-time and part-time staff, with a further 4,448 jobs supported indirectly. This represents steady growth in employment supported by the league since 2019.
- Fan Spending: Fans spent an average of €49.40 on travel, food, and merchandise on matchdays. This level of spending contributes significantly to local economies, especially in areas surrounding clubs' home grounds.